Direct-to-consumer advertising--education or emotion promotion?
نویسنده
چکیده
acetaminophen and tramadol ............... 22 ADIPOKINETIX ................ 21 ADRENALIN .................... 21 ALPHADRINE .................. 21 amitriptyline ..................... 22 ANAFRANIL..................... 22 cefdinir ............................ 24 cefditoren ......................... 23 cefpodoxime .................... 24 CEFTIN ............................ 24 cefuroxime ....................... 24 CELEXA ............................ 22 cephalexin ....................... 24 cimetidine ........................ 24 citalopram........................ 22 CLARINEX........................ 20 CLARITIN......................... 20 clomipramine................... 22 desloratadine ................... 20 ELAVIL ............................. 22 ephedra............................ 21 ephedrine......................... 21 EPHEDRINE 25 ................ 21 EPHEDROL ...................... 21 fluoxetine ......................... 22 fluvoxamine ..................... 22 histamine-2 blockers ........ 24 HOLLYWOOD CUTS ...... 21 isocarboxazid................... 22 KEFLEX............................. 24 LIPODRYL II ..................... 21 loratadine ......................... 20 LUVOX ............................ 22 MAALOX ......................... 24 MARPLAN ....................... 22 META-BURN .................... 21 moclobemide ................... 22 NARDIL ........................... 22 norephedrine ................... 21 OMNICEF ........................ 24 OVERDRIVE..................... 21 PARNATE ......................... 22 paroxetine ........................ 22 PAXIL ............................... 22 phenelzine ....................... 22 PHENYLKINETICS ............ 21 phenylpropanolamine ...... 21 PPA .................................. 21 PROZAC .......................... 22 ranitidine ......................... 24 SARAFEM......................... 22 sertraline .......................... 22 SPECTRACEF.................... 23 ST. JOHN’S WORT........... 22 TAGAMET ........................ 24 tramadol ......................... 22 tranylcypromine ............... 22 ULTRACET ....................... 22 ULTRAM .......................... 22 VANTIN ........................... 24 ZANTAC .......................... 24 ZOLOFT .......................... 22 Direct-To-Consumer Advertising—Education or Emotion Promotion?
منابع مشابه
Still the Great Debate – “Fair Balance” in Direct-to-Consumer Prescription Drug Advertising; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”
The above titled paper examined the Food and Drug Administration’s (FDA’s) warning letters and notice of violations (NOV) over a 10-year period. Findings from this content analysis reinforced what has been the primary issue for prescription direct-to-consumer advertising (DTCA) since its beginning, the fair balance of risk and benefit information. As opposed to another analysis in 2026 about th...
متن کاملThe Tip of the Iceberg of Misleading Online Advertising; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”
Kim’s overview of Food and Drug Administration (FDA) regulatory actions from 2005 to 2014 is a comprehensive analysis of the US regulatory experience with online direct-to-consumer advertising (DTCA) of prescription medicines. This experience is of relevance internationally as online DTCA reaches the English-speaking public globally, despite the illegality of DTCA in most countries. The most co...
متن کاملFuture Challenges and Opportunities in Online Prescription Drug Promotion Research; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”
Despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. We highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and ways in which it differs. We also highlight five key areas for future research: branded drug websi...
متن کاملTrouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters
Background For the purpose of understanding the Food and Drug Administration’s (FDA’s) concerns regarding online promotion of prescription drugs advertised directly to consumers, this study examines notices of violations (NOVs) and warning letters issued by the FDA to pharmaceutical manufacturers. Methods The FDA’s warning letters and NOVs, which were issued to pharmaceutical companies over a...
متن کاملDigital Direct-to-Consumer Advertising: A Perfect Storm of Rapid Evolution and Stagnant Regulation; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”
The adoption and use of digital forms of direct-to-consumer advertising (also known as “eDTCA”) is on the rise. At the same time, the universe of eDTCA is expanding, as technology on Internet-based platforms continues to evolve, from static websites, to social media, and nearly ubiquitous use of mobile devices. However, little is known about how this unique form of pharmaceutical marketing impa...
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ورودعنوان ژورنال:
- The New England journal of medicine
دوره 346 7 شماره
صفحات -
تاریخ انتشار 2002